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    • The Future of CME in the Virtual World

    May 20, 2025 |  

    - PMLiVE

    The future of CME is here—and it’s personal, powerful, and primed for impact.

    In an era where clinician time is stretched thin, AI and digital innovation are transforming continuing medical education (CME) into something more meaningful: learning that’s relevant, responsive, and ready when HCPs are.

    In her latest article for PM360, Christina Hoffman, Chief Strategy Officer at Medscape Education, discusses the vital and evolving role of continuing medical education (CME) in modern healthcare.

    As medical knowledge doubles at least every 73 days, clinicians are under extraordinary pressure to stay current—while balancing growing clinical demands, burnout, and limited time for traditional learning. CME is no longer just about fulfilling accreditation requirements—it’s a lifeline for helping healthcare professionals keep pace with scientific breakthroughs, apply new evidence to practice, and deliver better care.

    To truly support clinicians today, CME must evolve from static, one-size-fits-all formats into dynamic, personalized learning experiences that are accessible, relevant, and responsive. Christina highlights how digital innovation, behavioral science, and AI are unlocking this transformation—delivering education at the right time, in the right format, to the right learner.

    This isn’t just evolution—it’s a necessary revolution in how we educate, engage, and empower the modern clinician.

    This is a dynamic era where clinicians can now be liberated to become enthused, even excited, about the potential to experience a learning journey rather than being on the receiving end of one-off information disposals.

    So if you’re interested in learning more about the following:

    • Why personalization is the key to unlocking HCP confidence and better outcomes
    • How AI + omnichannel strategies are reshaping the learning experience
    • Why CME must move from episodic to continuous to drive lasting performance improvement

    🔗Read the full article: The Future of CME in the Virtual World

    This content was provided by Medscape Education

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