Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • A day in the life of a PR Account Director

    September 14, 2021 |  

    We asked Laura Glover to give us an insight into her role as a PR Account Director at OPEN Health

    1) Please briefly describe a typical working day

    There really is not a ‘typical’ day in PR and that is why I love it! Priorities and key actions can change at any time based on an event, a new piece of information or a news headline. That is why every morning starts with a large coffee and a scan of the latest health news stories to find anything relevant for the team or our clients.

    After the scanning is complete, my days are spent speaking with clients from across different accounts as well as checking in with colleagues. Brainstorming and creating proposals are as much a part of the role as developing and reviewing materials for ongoing projects. We work with multiple clients and on several projects each day, so there is always something interesting to get stuck into.

    2) What aspect of your day/role do you most enjoy?

    I really enjoy the relationships we build with our clients and giving them honest and considered advice and guidance. I also really enjoy challenging myself to find new ways of working and delivering projects that can make a real difference, either directly or indirectly, to someone who is also having to navigate their illness.

    3) What challenges do you typically have to manage?

    One of the top challenges for an Account Director is managing time. As a team, we often have to manage and deliver to tight, conflicting deadlines. Balancing team capacity and managing client expectations are key parts of the role.

    4) What makes working at OPEN Health great? What’s different about working here?

    It sounds so corny, but it really is the people. Even now, while we are still working in a remote environment, we continue to have a lovely culture within the PR team. We make sure to put in the time to talk to each other and catch up on the non-work-related topics that we would previously have discussed over a cup of tea in the office!

    5) Do you have any advice for those considering a career as an Account Director

    Organise and encourage! PR can be fast paced so organisation is key to ensuring everything is covered, while also keeping a keen eye on the horizon for what is coming next. Encouragement is equally as important as organisation. We all need it at times, so remember to encourage your team, encourage your clients to try new projects and approaches, and encourage yourself to create new, impactful ideas.

    Pink divider

    To find out more about what it’s like to work in PR, please get in touch

    This content was provided by OPEN Health

    Company Details

    OPEN Health

    OPEN Health

    Email
    Website

     Latest Content from  OPEN Health 

    OPEN Health’s response to the FDA’s guidance on long term follow up post gene therapy

    Written by Gavin Jones, OPEN Health

    OPEN Health expands offering with the launch of a new Learning & Development specialist team

    Enhanced expertise to deliver impactful internal training programmes for healthcare clients

    Spotlight interview: 15 minutes on healthcare communications in gene therapy

    Gavin Jones, Director of Rare Disease, OPEN Health takes 15 minutes to answer some key questions on healthcare communications in gene therapy

    OPEN Health becomes sponsor of MedComms Networking

    New for 2020, OPEN Health is pleased to announce its sponsorship of MedComms Networking

    OPEN Health Graduate Programme: from OPEN VIE to OPEN Health Medical Communications

    Isobel Owens shares her experience of the OPEN Health Graduate Programme from OPEN VIE to OPEN Health Medical Communications

    Spotlight interview: 15 minutes on digital in medical communications

    Gemma Allen, Head of Digital Communications, OPEN Health takes 15 minutes to answer some key questions on digital in medical communications

    Generating data on long-term outcomes with gene and other advanced therapies

    Gene therapy and advanced cell-based therapies offer patients hope and the potential to make them ‘chronically well’.

    Are you using Patient-Reported Outcomes (PROs) in your oncology trials? If not, why not?

    A recent blog, published by Sarah Tressel Gary and Rinah Yamamoto called “Patient-Reported Outcome Data in Oncology Trials - Part 2: Clinical Benefit and Patient Preference”, has sparked our interest....

    Spotlight interview: 15 minutes on insights and market research in pharma

    Neil Rees, Head of Research, OPEN Health Patient & Brand Communication takes 15 minutes to answer some key questions on insights and market research in pharma

    OPEN Health reflections on the World Orphan Drug Congress in Barcelona

    Having just returned from a very busy but hugely enjoyable few days at congress, I wanted to share our views on the event and key themes that our healthcare communications...