Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • A day in the life of a PR Account Director

    September 14, 2021 |  

    We asked Laura Glover to give us an insight into her role as a PR Account Director at OPEN Health

    1) Please briefly describe a typical working day

    There really is not a ‘typical’ day in PR and that is why I love it! Priorities and key actions can change at any time based on an event, a new piece of information or a news headline. That is why every morning starts with a large coffee and a scan of the latest health news stories to find anything relevant for the team or our clients.

    After the scanning is complete, my days are spent speaking with clients from across different accounts as well as checking in with colleagues. Brainstorming and creating proposals are as much a part of the role as developing and reviewing materials for ongoing projects. We work with multiple clients and on several projects each day, so there is always something interesting to get stuck into.

    2) What aspect of your day/role do you most enjoy?

    I really enjoy the relationships we build with our clients and giving them honest and considered advice and guidance. I also really enjoy challenging myself to find new ways of working and delivering projects that can make a real difference, either directly or indirectly, to someone who is also having to navigate their illness.

    3) What challenges do you typically have to manage?

    One of the top challenges for an Account Director is managing time. As a team, we often have to manage and deliver to tight, conflicting deadlines. Balancing team capacity and managing client expectations are key parts of the role.

    4) What makes working at OPEN Health great? What’s different about working here?

    It sounds so corny, but it really is the people. Even now, while we are still working in a remote environment, we continue to have a lovely culture within the PR team. We make sure to put in the time to talk to each other and catch up on the non-work-related topics that we would previously have discussed over a cup of tea in the office!

    5) Do you have any advice for those considering a career as an Account Director

    Organise and encourage! PR can be fast paced so organisation is key to ensuring everything is covered, while also keeping a keen eye on the horizon for what is coming next. Encouragement is equally as important as organisation. We all need it at times, so remember to encourage your team, encourage your clients to try new projects and approaches, and encourage yourself to create new, impactful ideas.

    Pink divider

    To find out more about what it’s like to work in PR, please get in touch

    This content was provided by OPEN Health

    Company Details

    OPEN Health

    OPEN Health

    Email
    Website

     Latest Content from  OPEN Health 

    Patient journey mapping: exploring the clinical and the emotional journey

    By Chris Hodgson, Neil Rees, Sumira Riaz and Karen Petticrew While we can all agree that the value of developing a patient journey map cannot be underestimated when exploring the...

    OPEN Health announces the integration of Pharmerit International into the group

    OPEN Health has today announced the integration of Pharmerit International, a global leader in health economics and outcomes research (HEOR), into its group of companies.

    OPEN Health mobilised to support outcomes with gene and other advanced therapies

    Harnessing the power of collaborations to bring real insights and improve outcomes

    Spotlight interview: 15 minutes on PR in pharma

    Vicky Bramham, Managing Director, OPEN Health takes 15 minutes to answer some key questions on PR discipline.

    OPEN Health PBC recognised as No. 1 independent creative agency

    We’re No.1! PMLive have named OPEN Health Patient & Brand Communications as the no.1 independent creative healthcare agency. The aim of the PMLive Top 10 lists is to highlight those...

    Spotlight interview: 15 minutes on medical and scientific writing

    Rob Pilbrow, Global Managing Director, Medical Writing, OPEN Health takes 15 minutes to answer some key questions on scientific writing

    Spotlight interview: 15 minutes on healthcare advertising

    Marie Little, Managing Director, OPEN Health Patient & Brand Communications takes 15 minutes to answer some key questions on healthcare advertising

    Alexander Devine Website has gone live!

    As part of the OPEN Health CSR programme one of the charities we support is Alexander Devine. They are a local Children's Hospice based in Maidenhead who provide a truly...

    Spotlight interview: 15 minutes on patient-centricity in pharma

    Sumira Riaz, Health Psychologist at OPEN Health Patient & Brand Communications, takes 15 minutes to answer some key questions on patient-centricity in pharma.

    Spotlight interview: 15 minutes on patient engagement in pharma

    Richard Jones, Managing Director Patient Engagement, OPEN Health Patient and Brand Communications, takes 15 minutes to answer some key questions on patient engagement in pharma