Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • A day in the life of a PR Account Director

    September 14, 2021 |  

    We asked Laura Glover to give us an insight into her role as a PR Account Director at OPEN Health

    1) Please briefly describe a typical working day

    There really is not a ‘typical’ day in PR and that is why I love it! Priorities and key actions can change at any time based on an event, a new piece of information or a news headline. That is why every morning starts with a large coffee and a scan of the latest health news stories to find anything relevant for the team or our clients.

    After the scanning is complete, my days are spent speaking with clients from across different accounts as well as checking in with colleagues. Brainstorming and creating proposals are as much a part of the role as developing and reviewing materials for ongoing projects. We work with multiple clients and on several projects each day, so there is always something interesting to get stuck into.

    2) What aspect of your day/role do you most enjoy?

    I really enjoy the relationships we build with our clients and giving them honest and considered advice and guidance. I also really enjoy challenging myself to find new ways of working and delivering projects that can make a real difference, either directly or indirectly, to someone who is also having to navigate their illness.

    3) What challenges do you typically have to manage?

    One of the top challenges for an Account Director is managing time. As a team, we often have to manage and deliver to tight, conflicting deadlines. Balancing team capacity and managing client expectations are key parts of the role.

    4) What makes working at OPEN Health great? What’s different about working here?

    It sounds so corny, but it really is the people. Even now, while we are still working in a remote environment, we continue to have a lovely culture within the PR team. We make sure to put in the time to talk to each other and catch up on the non-work-related topics that we would previously have discussed over a cup of tea in the office!

    5) Do you have any advice for those considering a career as an Account Director

    Organise and encourage! PR can be fast paced so organisation is key to ensuring everything is covered, while also keeping a keen eye on the horizon for what is coming next. Encouragement is equally as important as organisation. We all need it at times, so remember to encourage your team, encourage your clients to try new projects and approaches, and encourage yourself to create new, impactful ideas.

    Pink divider

    To find out more about what it’s like to work in PR, please get in touch

    This content was provided by OPEN Health

    Company Details

    OPEN Health

    OPEN Health

    Email
    Website

     Latest Content from  OPEN Health 

    OPEN Health at the World Orphan Drug Conference USA

    Our Director of Rare Disease, Gavin Jones looks forward to his conversation with Emily Crossle & Betsy Bogard at #WODCUSA2020 !

    OPEN Health Medical Communications is awarded Medical Affairs Agency of The Year at the Communiqué Awards 2020

    We are delighted to announce that OPEN Health Medical Communications was named Medical Affairs Agency of the Year at the virtual 2020 Communiqué Awards ceremony on 02 July 2020.

    Margot Hannah, OPEN Health – A personal perspective of LGBT+ and diversity.

    Ditch the Label – it’s just me.

    Candice Subero to Lead Global Marketing for OPEN Health

    OPEN Health is pleased to announce that Candice Subero has been named Global Marketing Lead, effective June 4, 2020. Candice will oversee strategic communications and marketing efforts across all OPEN...

    The RARE Youth Revolution has begun

    OPEN Health are proud to support RARE Revolution Magazine who have launched a dedicated RARE youth online platform powering up the voices of the youth rare disease community.

    Jeff Anderson joins OPEN Health as European Lead for OPEN VIE and Pharmerit

    OPEN Health, the family of expert practices working in partnership to drive positive change in healthcare communications and market access, has appointed Jeff Anderson as European Lead for the combined...

    OPEN Health Webinar – Succeeding with Star Wars Medicine

    Summary of their recently published white paper on gene therapy followed by a Q&A session on 12th June 2020. Book now!

    Yurie Oates, Account Director, OPEN Health gives us some Top tips from 5 years of account management on #MedCommsDay

    WHAT IS ACCOUNT MANAGEMENT?Account/project managers support the day-to-day running of their account: they are the glue in a team who make sure projects are completed on brief, on time and...

    A day in the life of an Associate Publications Director

    Eleanor Raynsford, Associate Publications Director, OPEN Health gives us an insight into a day in the life of her role.

    Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19

    Vicky speaks with freelance health journalist Jacqui Thornton who gives her expert view on how best to approach media relations during this unprecedented time.