Pharmafile Logo
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • - PMLiVE
  • Communiqué 53 Cover Image

Data desires

January 27, 2020 | Data, Insights, data analysis 

What are you looking to achieve with data and how are you preparing yourself to react to the results?

The importance of data and information continues apace in all walks of industry. For a small word it covers a lot from the internet of things, which in itself covers a multitude, to big data and machine learning.

At its core is interconnectedness; the collection and exchange of data – the foundations that make it live and breathe, that make it responsive.

So central is it to what businesses do it is being collected everywhere: your home, workplace, your back pocket. It helps us visualise relationships, determine the cause of problems and everything in between. But its true power lies in how well it is interpreted.

Good data interpretation and insights signpost the direction that you should be moving in. Without being willing and able to act upon the action points highlighted in your insights, you may just prove that what you’re doing is wrong and put yourself on the backfoot.

The art of interpreting data lies in connecting the dots to deliver improved business performance and greater brand impact. It’s about noticing trends and anticipating consumer demands, empowering your business to be ready for changing trends rather than playing catch up when your audience have moved on to something else.

This content was provided by Page & Page Health

Company Details

- PMLiVE

Page & Page Health

Email
Website

 Latest Content from  Page & Page Health 

Apple Watch Series 4: A life-saving tool or just making us more health obsessed?

Apple’s latest Watch boasts lots of new health and fitness features. But are these really beneficial? Or are they just making us more health obsessed?

Seduce anyone in four simple steps

You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to…

Money, sex and power

What really makes your world go round? Is it money, sex or power? Or is it something more subtle?

If you’re not thinking segmentation, you’re not thinking

Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare…

Omni-empathy

So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are…

Using contextual moments in marketing

Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted…

Creativity has lost its worth

Creativity has lost its worth, and sadly it is undermining effectiveness

Page & Page: How much longer can they keep it a secret?

With the appointment of Paul Townley-Jones as Director of Brand and Strategy and Richard Rizzo-Hills as Senior Account Manager, Page & Page continue to grow the agency’s offering across the…

No one is listening to you!

We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why we have produced a guide,…

Could you tell a story in six words?

Today is the birthday of Ernest Hemingway – one of the greatest story tellers ever and a source of inspiration for anyone trying to communicate. Watch this short magical video…