September 11, 2019 | awareness, blood pressure
Do you know yours?
Most people are aware that high blood pressure is to be avoided in the same way we know that being overweight or unfit is unhealthy, but what does it really mean and why is it so important?
There is a danger that we have become de-sensitised to the warnings. Why? Could it be because we are bombarded with swathes of conflicting messages, especially when it comes to food and diet. While one TV advert shamelessly entices us to indulge in a death-by-chocolate, melt-in-the-middle fondant bomb, another hammers home the risks of heart disease, strokes and diabetes.
Yet blood pressure is so important. A sustained high blood pressure is not only a red flag for future life-threatening health conditions, it is also asymptomatic, with some people suffering for years without knowing it until serious health issues become apparent.
One in 4 adults in the UK has high blood pressure so the risk of developing heart disease, heart attacks, strokes, kidney disease and vascular dementia are very real. More than 100,000 hospital admissions each year are due to heart attacks: that’s one every five minutes.1

Blood pressure is the force exerted by blood against the arteries when the heart pumps. It is measured using an automatic device with sensors and digital displays. A cuff is placed around the upper arm, which inflates until the circulation is temporarily cut off. The pressure is then released, deflating the cuff and allowing the blood to pulse through the arteries again. The pressure is recorded at two points and measured in millimetres of mercury (mmHg). Firstly, a systolic reading is taken as the blood pulses through, and secondly, the diastolic reading is taken when the heart rests between beats. A healthy blood pressure reading should be 120/80mmHg or below. A high blood pressure reading is classed as 140/90mmHg or above, but it would need to be taken several times in order to confirm a diagnosis of high blood pressure.2
Blood pressure can naturally go up and down, for example, after exercise or drinking caffeine without causing any problems. However, high blood pressure becomes dangerous when it is sustained over many months or years, causing blood vessels to weaken and putting a strain on the heart and other organs.3
The NHS recommends that all adults over 40 years of age have their blood pressure tested at least every 5 years. However, if you are in a high-risk group, it should be taken at least once a year. Factors that can increase your risk of developing high blood pressure are:
The good news is, you can get your blood pressure tested very easily at a number of places including your local GP surgery, some pharmacies or even at home, as digital devices are readily available to purchase online.
At Page & Page we take our employees’ health very seriously, so everyone is having their blood pressure tested today in the office today. Wish us luck!

Author: Michelle Burt
This content was provided by Page & Page Health
Company Details
Latest Content from Page & Page Health
Apple’s latest Watch boasts lots of new health and fitness features. But are these really beneficial? Or are they just making us more health obsessed?
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What really makes your world go round? Is it money, sex or power? Or is it something more subtle?
Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare...
So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are...
Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted...
Creativity has lost its worth, and sadly it is undermining effectiveness
With the appointment of Paul Townley-Jones as Director of Brand and Strategy and Richard Rizzo-Hills as Senior Account Manager, Page & Page continue to grow the agency’s offering across the...
We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why we have produced a guide,...
Today is the birthday of Ernest Hemingway – one of the greatest story tellers ever and a source of inspiration for anyone trying to communicate. Watch this short magical video...
