Pharmafile Logo

Saving Time

December 31, 2019 | Laggard, Page & Page, Time, technology 

Of all the challenges facing humanity, one thing continues to dominate: the pursuit of saving time.

Every invention, from the first primitive tool carved by early man, to the most modern software and digital devices, has been created in order to meet this objective. The progression of mankind has depended on it for help with mundane tasks reducing man hours, quenching our thirst for speed and, ultimately, allowing us more freedom.

But no sooner has one ground-breaking appliance been developed, than another supersedes it: a cheaper package promising a faster service and an easier lifestyle. As our appetite for advanced technology continues unsated, so our perception of saving time becomes more relative and elusive, generating a cycle of redundant ‘old’ technology and must-have, new technology.

There isn’t a single industry that has not been influenced and modified in some way by the digital world, in a bid to save on time. From the TMT (technology, media and telecoms) sector manufacturing the latest smart watches, smart phones and tablets; marketing firms that use software with complex algorithms to collect and generate data, to the healthcare sector that is using technology to develop everything from simple apps aimed at helping patients better manage their condition, to devices that can carry out complete blood counts in minutes, and state-of-the-art technology that can detect dementia years before visible signs manifest.

Keeping abreast of advances in this ever-changing environment is no mean feat. It is easy to miss a digital step and get left behind or become jaded by the continuous raft of changes, preferring instead to be a laggard: a term coined by Everett Rogers in his book entitled Diffusion of Innovations in which he describes society’s ability to embrace a new product or innovation using the adoption curve.

If we are to sail through the waves of this ultra-high-tech world, it is vital that we avoid slipping into a laggard mentality and keep pace with the latest developments. Our reliance upon the latest software and hardware, evolving artificial intelligence and deep machine learning, will likely only become greater, and more interwoven into our lifestyles.

It is no longer a case of sink or swim, but sync and swim.

Author: Michelle Burt

This content was provided by Page & Page Health

Company Details

 Latest Content from  Page & Page Health 

The secret nobody told you about how to go viral

How to create content people actually want to read and share online

Cultivating authenticity in healthcare communications: breaking through the conventional shackles

The ever-evolving landscape of healthcare communication is shifting. Hear eight strategies to enhance authenticity in healthcare communications.

AI in healthcare communication, today and tomorrow.

Advances in AI technology have meant that agencies can now provide genuine utility to healthcare communications.

Empowering Employees: Unleashing Potential for a Bright Future

We believe that true empowerment is not just giving a person a voice, but the freedom and ability to act.

Whitepaper: Closing the gap with compelling healthcare communications

Want to learn how to close the distance between a person’s current health and their healthiest possible self?

ChatGPT AI copywriter: Looming threat or opportunity to evolve?

Even as someone who makes a living working in healthcare communications, I can still spend many hours copywriting without much progress – it is the nature of the beast [come...

Can Artificial Intelligence Solve the Healthcare Crisis?

Healthcare systems around the world are already struggling to meet the demands of an ageing population, the rising incidence of chronic diseases, escalating healthcare costs and a deficit of healthcare...

What constitutes a great creative brief?

We asked, you answered, and the results are in… what really does go into a great creative brief?