Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • Saving Time

    December 31, 2019 | Laggard, Page & Page, Time, technology 

    Of all the challenges facing humanity, one thing continues to dominate: the pursuit of saving time.

    Every invention, from the first primitive tool carved by early man, to the most modern software and digital devices, has been created in order to meet this objective. The progression of mankind has depended on it for help with mundane tasks reducing man hours, quenching our thirst for speed and, ultimately, allowing us more freedom.

    But no sooner has one ground-breaking appliance been developed, than another supersedes it: a cheaper package promising a faster service and an easier lifestyle. As our appetite for advanced technology continues unsated, so our perception of saving time becomes more relative and elusive, generating a cycle of redundant ‘old’ technology and must-have, new technology.

    There isn’t a single industry that has not been influenced and modified in some way by the digital world, in a bid to save on time. From the TMT (technology, media and telecoms) sector manufacturing the latest smart watches, smart phones and tablets; marketing firms that use software with complex algorithms to collect and generate data, to the healthcare sector that is using technology to develop everything from simple apps aimed at helping patients better manage their condition, to devices that can carry out complete blood counts in minutes, and state-of-the-art technology that can detect dementia years before visible signs manifest.

    Keeping abreast of advances in this ever-changing environment is no mean feat. It is easy to miss a digital step and get left behind or become jaded by the continuous raft of changes, preferring instead to be a laggard: a term coined by Everett Rogers in his book entitled Diffusion of Innovations in which he describes society’s ability to embrace a new product or innovation using the adoption curve.

    If we are to sail through the waves of this ultra-high-tech world, it is vital that we avoid slipping into a laggard mentality and keep pace with the latest developments. Our reliance upon the latest software and hardware, evolving artificial intelligence and deep machine learning, will likely only become greater, and more interwoven into our lifestyles.

    It is no longer a case of sink or swim, but sync and swim.

    Author: Michelle Burt

    This content was provided by Page & Page Health

    Company Details

    - PMLiVE

    Page & Page Health

    Email
    Website

     Latest Content from  Page & Page Health 

    Apple Watch Series 4: A life-saving tool or just making us more health obsessed?

    Apple’s latest Watch boasts lots of new health and fitness features. But are these really beneficial? Or are they just making us more health obsessed?

    Seduce anyone in four simple steps

    You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...

    Money, sex and power

    What really makes your world go round? Is it money, sex or power? Or is it something more subtle?

    If you’re not thinking segmentation, you’re not thinking

    Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare...

    Omni-empathy

    So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are...

    Using contextual moments in marketing

    Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted...

    Creativity has lost its worth

    Creativity has lost its worth, and sadly it is undermining effectiveness

    Page & Page: How much longer can they keep it a secret?

    With the appointment of Paul Townley-Jones as Director of Brand and Strategy and Richard Rizzo-Hills as Senior Account Manager, Page & Page continue to grow the agency’s offering across the...

    No one is listening to you!

    We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why we have produced a guide,...

    Could you tell a story in six words?

    Today is the birthday of Ernest Hemingway – one of the greatest story tellers ever and a source of inspiration for anyone trying to communicate. Watch this short magical video...