Pharmafile Logo
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • - PMLiVE
  • Communiqué 53 Cover Image

The Pivot

March 30, 2020 | Strategy, brand image, communication, pivot 

In times of uncertainty it is critical for businesses to take action to protect their brand image and longevity.

In times of uncertainty it is critical for businesses to take action to protect their brand image and longevity.

We believe that in the current climate many businesses could benefit from a pivot, the action of using their existing expertise and resources to refocus their commercial offering. The idea of a pivot is not new, it’s something that we have been doing for years, and with the world looking toward businesses to step up to do something for the greater good, the current global crisis provides the perfect environment for you to be proactive rather than reactive.

We are seeing examples of pivots in every industry across the globe at the moment, with businesses using their existing skillsets and assets to produce more for society than ever before. For example, cosmetic brands and fashion houses, like Louis Vuitton, producing hand sanitisers, and F1 teams using their engineering processes to provide much needed ventilators to the NHS.

We know that these conversations will continue in businesses across the country over the coming weeks and months. If you feel that you could use the help of our strategists, communications experts or creatives in those conversations, please don’t hesitate to get in touch.

This content was provided by Page & Page Health

Company Details

- PMLiVE

Page & Page Health

Email
Website

 Latest Content from  Page & Page Health 

Are we losing sight of what the democratisation of healthcare really looks like?

We have a core responsibility as healthcare communicators to consistently drive for better inclusion, engagement and compliance. What does the ‘democratisation of healthcare’ really look like?

The Sofa Sessions – The First Page

Be Patient

Awareness raising is key to boosting patient involvement and engendering trust.

Time to improve healthcare outcomes

We live in an era of robust and thorough evidence and there is no place for historical biases and that requires everyone involved to look beyond women’s reproductive cycle and…

Embrace mental health first aiders for better work wellbeing

Mental health first aid can work as a vital steppingstone to instilling good mental health practices into wider company culture and ensure everyone knows what to be looking out for…

What does the future hold for clinical trial recruitment?

The past couple of years have raised several aspects of healthcare in the public’s consciousness – and one of the leading ones has been the role of clinical trials in…

Why big pharma needs to be braver

The last few years have seen the pharmaceutical industry undergo a rapid metamorphosis in the face of unprecedented change, but communications are one area that still needs an injection of…

How scientific storytelling can help Pharma cut through the noise

Rather than being afraid of storytelling, pharmaceutical firms should be embracing it. Because what scientific storytelling allows us to do is to communicate quickly and efficiently. It provides a shortcut…

How can Pharma help HCPs face Dr. Google?

A correct diagnosis can sometimes take time and patients often look for online support groups and communities to help so improving communications around health and wellbeing is the most effective…

The power of communication: Engaging diverse groups in healthcare

Humans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society – especially…