PEGASUS SCOOPS EXCELLENCE IN INTEGRATED PRODUCT/BRAND COMMUNICATIONS AT COMMUNIQUÉ 2017
July 12, 2017 |
Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Excellence In Integrated Product/Brand Communications award at the 2017 Communiqué awards for its work with Thornton & Ross’s Cetraben ‘More Than Just a Cream’ campaign.
The judges commented that the “ambitious submission was a really powerful example of an integrated campaign that delivered an impressive strategy.” They added that the campaign “had an amazing use of different tactics and tools” and that “clear objectives, united with its business goal and demonstrated customer insight, really stood out.”
Using a creative activation theme of ‘Improve your SKIN-telligence’, Pegasus launched an insightful and integrated campaign that positioned Cetraben (an emollient) as an enabler brand. The campaign encompassed social, PR and digital to help make Cetraben the fastest growing brand in its market for two consecutive years, outperforming all competitors by some margin to achieve sales that far exceeded targets.
Pegasus won the award by focusing beyond the Cetraben brand. It took the bold step to help first, sell later, creating an emotional connection with its target audience by acting as a caring, authoritative brand that is genuinely helping to improve the lives of people with problematic skin.
Emma Haworth, Cetraben Brand Manager at Thornton & Ross, commented: “This was a fantastic achievement for us and shows what is achievable when the customer’s needs are put first. It was a pleasure to work with Pegasus on the campaign and we’re excited about the next phases of this project with the team.”
Jo Spadaccino, Director and Head of Pharma & Life Sciences at Pegasus, commented: “Winning this award is an amazing achievement for the Thornton & Ross team who delivered such a compelling campaign with a distinct approach. It is particularly rewarding for us here at Pegasus as this is a campaign that exemplifies our mission to inspire healthy decisions though truly integrated communications – from robust strategic planning through to delivery.”
Fixed on its course to inspire healthy decisions through creative integrated communications, Pegasus has built a team of 110 people working with a ‘health first, sector second’ approach. The agency’s capability now spans research & insights, strategic planning, media & influencer relations, creative services, digital & social marketing and corporate services.
The 2017 Communiqué awards is a significant milestone for Pegasus; marking its fifth consecutive year being a finalist, highly commended or winner of the hotly contested Consultancy of the Year award.
ENDS
For more information about Pegasus, supporting imagery, or to arrange an interview, please contact Rebecca Aris on +44(0) 1273 712 034 / raris@thisispegasus.co.uk
NOTES TO EDITORS About Pegasus Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching campaigns across industries and channels in a health first, sector second approach. 110 specialists span earned and owned channels, technologies, and audiences ranging from consumers to healthcare professionals. And as part of Ashfield Healthcare Communications, we have a global footprint across 21 countries and every conceivable therapy and service area. Being plugged in to this wider network means we’re able to provide end-to-end solutions to healthcare organisations across the world. In 2016, we were proud to receive five ‘Consultancy of the Year’ titles. For more information, go to www.thisispegasus.co.uk
About Ashfield Healthcare Communications Ashfield Healthcare Communications, part of UDG Healthcare plc, provides global solutions for clients, adding value through unique insights and tailored, scientifically rigorous, multichannel, healthcare communications offerings. Its mission is to improve lives by helping healthcare professionals and patients get the medicines, knowledge, and support they need. Ashfield Healthcare Communications’ multichannel and specialist agencies include ACUMED, Ashfield Digital & Creative, Ashfield Healthcare Communications K.K., BlueMomentum, CircleScience, Clinical Bridges, CodonMedical, FireKite, Galliard, Gardiner-Caldwell Communications, GeoMed, iMed Comms, Infusion, InterPhase Consult, Nyxeon, Pegasus, Physicians World Europe, QXV Comms, Scientific Connexions, Seren Communications, StemScientific, Watermeadow Medical, and Zoetic Science. For more information, go to www.ashfieldhealthcarecommunications.com
About Ashfield Ashfield Commercial & Medical Services, part of UDG Healthcare plc, is a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies. The company has 6,000 employees, operating in 22 countries and delivering services in over 50 countries across Europe, North America, South America and Asia and works with more than 250 companies, including all the world’s top 25 pharmaceutical companies. Its mission is to partner with its clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Ashfield’s provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, event management, digital, creative and pharmacovigilance services. For more information, go to www.ashfieldhealthcare.com
This content was provided by Evoke Mind+Matter
Company Details
Latest Content from Evoke Mind+Matter
Pegasus expands Pharma team with senior hires
Five new recruits support further growth of the Pharma & Life Sciences team
GENERATION Z IS FEARFUL FOR THE FUTURE OF UK HEALTH SERVICES, SAYS NEW REPORT
A comprehensive study into the health attitudes and behaviours of Generation Z shows an overwhelming concern by our youngest voting generation that health services won’t meet their needs or expectations...
PEGASUS WINS AT PHARMATIMES COMMUNICATIONS TEAM OF THE YEAR AWARDS 2018
Pegasus was also highly commended in the NHS Communications Team category
PEGASUS SCOOPS TWO AWARDS AT COMMUNIQUÉ 2018 FOR ITS ‘SMALL TALK SAVES LIVES’ CAMPAIGN
Pegasus was also highly commended for Communiqué Agency of the Year 2018Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Excellence In Public Health...
PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS
Integrated communications agency, Pegasus opened the Healthcare Insights Stage at Cannes Lions today (Monday 18th June) with a speech that explored how organisations and academics can work better together to...
PEGASUS PHARMA TEAM GOES FROM STRENGTH TO STRENGTH WITH NEW APPOINTMENTS AND SENIOR PROMOTIONS
Growth trend continues at Pegasus with six new appointments and five promotions in the Pharma and Life Sciences team
Products come and go, but a pharma company’s most valuable, durable asset is its reputation, writes Duncan Mackenzie-Reid and Simon Grist
Hiding between the lines of any company’s ledgers is an intangible asset, invisible to most auditors, but with the potential to have a very real impact on bottom line. Pharma...
TRIO OF HIRES SIGNAL PEGASUS’ NORTHERN GRIT
Growth trend continues at ‘health first, sector second’ agencyPegasus, an Ashfield company, part of UDG Healthcare plc, has announced further growth of its Pharma and Life Sciences division with the...
PEGASUS SCOOPS EXCELLENCE IN INTEGRATED PRODUCT/BRAND COMMUNICATIONS AT COMMUNIQUÉ 2017
Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Excellence In Integrated Product/Brand Communications award at the 2017 Communiqué awards for its work with...