Pegasus scoops five ‘Consultancy’ wins, making 2016 a stellar year for the health comms consultancy
November 10, 2016 |
Pegasus, an Ashfield company, part of UDG Healthcare plc, last night scooped its fifth ‘consultancy’ award of the year at the PRCA Awards in London’s Park Lane where it secured the title of Specialist Consultancy of the Year 2016.
Pegasus’ award-winning season started in Berlin in June where it picked up the title of EMEA Healthcare PR Consultancy of the Year at the SABRE Awards. The consultancy then went on to add the esteemed Communique Communications Consultancy of the Year award to its honors in July. In October, the company was crowned both Specialist Consultancy of the Year at the PR Week UK Awards and Global Healthcare PR Consultancy of the Year at the Global SABRE Awards. Last night’s win cemented its position as the UK’s leading integrated healthcare communications consultancy.
Pegasus has a mission to ‘inspire healthy decisions’ through its own brand of integrated communications. The consultancy take a ‘health first, sector second’ approach to its work and its campaigns are informed by its proprietary CHANGE planning model, developed from UCL’s COM-B behaviour change theory.
Simon Hackett, Managing Director at Pegasus, commented: “We are all totally blown away by this news and are delighted to have received five such prestigious consultancy titles! Our success has certainly been a result of our truly integrated offer, our robust approach to planning, our creative thinking, and a focus on best of breed client servicing. But most of all, it’s down to our fantastic people who this year, with pride, enthusiasm and a real dedication to our mission of inspiring healthy decisions, have delivered some of the most creative, persuasive and challenging campaigns to have come out of our industry, all made possible by the support of our clients.”
Pegasus was acquired by UDG Healthcare plc in April 2016 and has joined Ashfield Healthcare Communications, part of the Ashfield Commercial & Medical Services division. For further information, please visit www.thisispegasus.co.uk or www.ashfieldhealthcare.com.
ENDS
Press enquiries:
Please contact Amy Simmons at Pegasus 01273 712 000 asimmons@thisispegasus.co.uk
Notes to editors
About Pegasus Located in Brighton with a 110-strong team of communications experts, Pegasus specialises in helping private and public sector organisations communicate healthy messages through integrated communications programmes. Focusing on an overall mission of ‘inspiring healthy decisions’ and driven by a ‘health first, sector second’ approach, Pegasus has an award-winning track record of creating and implementing campaigns that inspire behaviour change. The Pegasus approach starts with strategic planning based on behaviour change methodology and blends earned, owned and paid for marketing services including media relations, corporate communications, creative, social and digital. Pegasus develops integrated campaigns which engage multiple audiences from consumers, patients and HCPs to influencers and other stakeholder groups. Pegasus has a strong focus on measuring campaign effectiveness and best practice in evaluation. In April 2016, Pegasus was acquired by Ashfield Commercial and Medical Services, part of UDG Healthcare plc. For further information, please visit www.thisispegasus.co.uk
About Ashfield Ashfield Commercial & Medical Services, part of UDG Healthcare plc, is a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies. The company has 6,000 employees, operating in 22 countries and delivering services in over 50 countries across Europe, North America, South America and Asia and works with more than 250 companies, including all the world’s top 25 pharmaceutical companies. Its mission is to partner with its clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Ashfield’s provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, event management, digital, creative and pharmacovigilance services. For more information, go to www.ashfieldhealthcare.com
This content was provided by Evoke Mind+Matter
Company Details
Latest Content from Evoke Mind+Matter
Personalized Oncology: Calling for a New Kind of Partnership:
In the 1990s, biomarkers were the future of personalized medicine and a “lab on a chip” was the holy grail of understanding patient health. As much as past predictions of...
EVOKE STRENGTHENS LEADERSHIP TEAM IN EUROPE TO DELIVER MORE INTEGRATED CLIENT SOLUTIONS
*Corrina Safeio, promoted to Group Managing Director taking on responsibility for Evoke London and Evoke Mind+Matter *Lee Wales, promoted to Deputy Managing Director at Evoke Mind+Matter UK *Holly Ford, promoted...
EVOKE MIND+MATTER BOLSTERS SENIOR TEAM WITH TRIO OF STRATEGIC HIRES
*Mohinder Mann joins as Associate Medical Director *Nicole Moores joins as Associate Director, Pharma & Lifesciences *Sharron Woods joins as Associate Director, Animal Health Evoke Mind+Matter has continued to strengthen...
EVOKE MIND+MATTER BROADENS STRATEGIC CAPABILITY WITH FULL-SERVICE RESEARCH & INSIGHTS OFFERING
Headed up by Research Director, Angela McMean, the Evoke Mind+Matter Insights division comprises a team of primary research specialists focused on delivering meaningful, data-driven insight that supports the agency’s mission...
MAKING THE FIRST YEAR MATTER
*Mind+Matter closes its first year of business celebrating more than £4 million of new business wins in the UK *The global agency launched in Jan 21 has also been awarded...
ASHFIELD HEALTH LAUNCHES HEALTH INTELLIGENCE PLATFORM, GRAVITY.AI
Dynamic data-driven solution unlocks deeper insights and powers stronger omnichannel experiences.
'Smear Word' campaign for Roche aims to break taboos and save lives
An all-female team at Mind+Matter has created a campaign for Roche that takes a tongue-in-cheek approach to tackle taboos about going for a smear test.
CRYOPORT APPOINTS MIND+MATTER AS PART OF A GLOBAL BRAND DEVELOPMENT TENDER
Cryoport Inc has appointed creative communications agency Mind+Matter, an Ashfield Health company, part of UDG Healthcare as its strategic marketing partner to support the rebrand of the entire business alongside...
Ashfield Healthcare Communications rebrands as Ashfield Health
Ashfield Health, part of UDG Healthcare plc, announces transformational changes including the unveiling of a new Global President, a rebrand, and the launch of two new global agencies.
A MERGER THAT MATTERS
Pegasus, Ashfield Digital and Creative and Cambridge Biomarketing relaunch as Mind+Matter ‘First-in-class’ global agency conceived to confront the toughest challenges in healthcare and wellness New global agency offers 24/7 access...