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PM Society

The PM Society seeks to promote marketing excellence throughout the healthcare and life science industries, promising to educate, inform and facilitate networking through its various channels – online, print and at live events.

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Company Details

PM Society
PO Box 200, Horsham, West Sussex, RH12 3FA
+44 (0)1403 264898
Contact PM Society
Website

 Latest Content from PMHub 

Webinar: The patient journey: Time to look beyond the physician?

White Papers and Resources | March 31, 2015 | Inizio

Treatment initiation is a key focus for many pharma companies as part of their strategy to increase script writing and drive greater revenues.

Webinar: Ensuring an actionable segmentation

White Papers and Resources | March 31, 2015 | Inizio

One of the most consistent issues researchers face with segmentation is ensuring that it is actionable.

Webcast: Leveraging the ASEAN opportunities

White Papers and Resources | March 31, 2015 | Inizio

Exploring the opportunities for pharma in the ASEAN region and factors to consider when conducting healthcare market research.

Webcast: Biosimilars: Friend or Foe to Healthcare?

White Papers and Resources | March 31, 2015 | Inizio

Understanding the opportunities for biosimilars and the threats to innovator biologics

Webinar: Understanding the patient journey in China

White Papers and Resources | March 31, 2015 | Inizio

The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers...

Webinar: Capturing “in-the-moment” patient and physician insights

White Papers and Resources | March 27, 2015 | Inizio

Utilising the benefits of mobile technology

Webinar: Observational Research

White Papers and Resources | March 27, 2015 | Inizio

Presenting a window on the world of your customer

Webinar: The Brazil Conundrum

White Papers and Resources | March 27, 2015 | Inizio

Conducting research in one of the world's largest pharma markets

Webinar: Demand calibration: What’s inside the black box?

White Papers and Resources | March 27, 2015 | Inizio

The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...

Free Thinking: Behavioural economics

White Papers and Resources | March 27, 2015 | Inizio

Our Free Thinking white paper asks, does behavioural economic theory have a role to play in pharmaceutical market research?