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Are your field teams ready to excel in the new era?

September 29, 2022 | HCP engagement, fieldforce 

A qualitative research approach to help you critically assess post-pandemic learnings and ignite the potential of meaningful interactions with HCPs.

Our Insights & Strategy Team carried out qualitative and quantitative research with healthcare professionals (HCPs) on their interactions with pharmaceutical representatives. We conducted 36 interviews and went out to 321 healthcare professionals across six countries to more fully understand how they currently felt about engaging with pharmaceutical companies and what they value most.

Download our white paper to learn what your audiences expect and what a future fit field team looks like.

This content was provided by The Creative Engagement Group

Documents for download: