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Kaleido – Diabetes Explainer Video

The BriefTo create an engaging administration video for an insulin pump to appeal to a younger and more active generation.The SolutionOur proposed execution included a dynamic lifestyle studio shoot combined with tabletop papercraft assets, 3D models and 2D animation. Each video used a different colour palette to complement the variety of colours that the device comes in. The administration needed to be clear and medically accurate, but at the same time to look fun and easy to do.

This content was provided by The Good Ideas Group