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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Personas: a top tool for personalising pharma marketing campaigns

May 14, 2018 |  White Papers and Resources  |

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets …

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Brought to you by  Blue Latitude Health 

- PMLiVE

Does your medical information service work for your users?

May 4, 2018 |  White Papers and Resources  |

Customer Experience Consultant Nilu Davies reveals how you can ensure your medical information service is fit for purpose.

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Brought to you by  Blue Latitude Health 

How published research underpinned a cancer therapy awareness campaign

May 4, 2018 |  White Papers and Resources  |

Our client markets a product for Oral Mucositis (OM) – a side effect of cancer treatment – and wanted to better understand the disease and …

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Brought to you by  Inizio 

How integrated insights supported a biologic launch strategy across multiple indications

May 4, 2018 |  White Papers and Resources  |

Our client is launching a new biologic in dermatology across indications and needed to understand the market, including the patient pool, treatment landscape, potential uptake …

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Brought to you by  Inizio 

How a hybrid approach delivered fast insights to feed into an oncology product’s adoption strategy

May 4, 2018 |  White Papers and Resources  |

Our client wanted to quantify how ovarian cancer patients are managed prior to product launch, but also needed to understand why patients do or do …

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Brought to you by  Inizio 

Oncology experience & expertise

May 4, 2018 |  White Papers and Resources  |

Did you know 25% of our business is in Oncology?

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Brought to you by  Inizio 

First, we need to talk: mental healthcare in the MENA region

May 4, 2018 |  White Papers and Resources  |

In our final installment of articles exploring mental health in emerging markets, we take an in-depth look at the situation in the MENA region

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Brought to you by  Inizio 

Atopic Dermatitis — Going Beyond the Pill

May 4, 2018 |  White Papers and Resources  |

Published in Pharma Exec April 2018 by Mariel Metcalfe

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Brought to you by  Inizio 

ESOMAR Asia Pacific 2018

May 4, 2018 |  White Papers and Resources  |

13-15 May, Bangkok

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Brought to you by  Inizio 

Eyeforpharma – Real World Evidence 2018

May 4, 2018 |  White Papers and Resources  |

16-17 May in Tokyo, Japan

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Brought to you by  Inizio 

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