White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
The Pharma Multi-channel Marketing Maturity Model
July 24, 2017 | White Papers and Resources |
Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.
Brought to you by An agency called Owen
A Spotlight on Healthcare Communications Advocacy by Alastair Kent
July 24, 2017 | White Papers and Resources |
Earlier this year I received an email from Stefi Rucci asking me if I would mind if she nominated me for the Healthcare Advocate of …
Brought to you by Say Communications
Creativity in a complex landscape: a pharma perspective
July 21, 2017 | White Papers and Resources |
lue Latitude Health interviewed Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level for Janssen, to find out his view what an exceptional creative …
Brought to you by Blue Latitude Health
Creative effectiveness: international work that works
July 19, 2017 | White Papers and Resources |
Creative Director Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results.
Brought to you by Blue Latitude Health
Pharma Brand Strategy 2.0
July 18, 2017 | White Papers and Resources |
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product.
Brought to you by An agency called Owen
Seven ways that digital has changed pharma marketing
July 12, 2017 | White Papers and Resources |
We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. …
Brought to you by Anthill Agency
Key principles for developing brand and portfolio messaging
July 10, 2017 | White Papers and Resources |
Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.
Brought to you by Blue Latitude Health
Immunotherapies in oncology: the future of cancer treatment lies in combinations and partnerships
July 7, 2017 | White Papers and Resources |
Anne Legendre reviews the scientific rationale behind immunotherapy combinations and Frances Hendry examines how partnerships, co-marketing and positioning drugs will play key roles in shaping …
Brought to you by Blue Latitude Health
Localising digital services in healthcare: efficient and effective adaptation
July 6, 2017 | White Papers and Resources |
Head of Customer Experience Elisa del Galdo explains what localisation means and how pharma companies can effectively and efficiently develop and deploy their services, helping …
Brought to you by Blue Latitude Health
EphMRA 2017 round up
July 5, 2017 | White Papers and Resources |
We were delighted to present, exhibit and sponsor this year’s EphMRA Annual Conference in Amsterdam, Netherlands.
Brought to you by Inizio