White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Webinar: Prescription Rationale: Physician Research via an iPhone App
September 18, 2013 | White Papers and Resources |
This webinar explores the potential of using smartphone Apps as a platform for collecting detailed qualitative insights into physicians’ decision rationale at the moment of …
Brought to you by Inizio
Seven tips to get the most out of your relationships with translation partners
September 18, 2013 | White Papers and Resources |
The most effective translation and localization strategies align the best people, processes and technology to deliver multilingual content.
Brought to you by Merrill Brink International
Life Sciences Translations – Five steps to choosing the most effective language services partner
September 18, 2013 | White Papers and Resources |
Companies in the life sciences industry face a particularly tough set of challenges in bringing products to the global marketplace, not least of which is …
Brought to you by Merrill Brink International
Maximising patient adherence by leveraging the patient/ physician/ pharma relationship
July 4, 2013 | White Papers and Resources |
Director Marc Yates looks at the problem of patient compliance – can a better understanding of patient attitudes, needs and behaviours help pharma develop strategies …
Brought to you by Inizio
Digital research in Asia
July 4, 2013 | White Papers and Resources |
Director Marc Yates uses findings from a study conducted in six markets in Asia to explore how digital channels are being utilised by consumers and …
Brought to you by Inizio
Achieving customer centricity – Using immersion techniques to get closer to the pulse of the customer
July 4, 2013 | White Papers and Resources |
Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better …
Brought to you by Inizio
The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare
July 4, 2013 | White Papers and Resources |
Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.
Brought to you by Inizio
The invisible customer
July 2, 2013 | White Papers and Resources |
Find out why internal stakeholders are key to Pharma marketing success.
Brought to you by Blue Latitude Health
Developing multichannel capability in Pharma
June 11, 2013 | White Papers and Resources |
Find out how training could give your team the confidence, knowledge and skills to overcome your organisation’s multichannel challenges.
Brought to you by Blue Latitude Health
A guide to developing customer-centred, multichannel marketing
May 13, 2013 | White Papers and Resources |
Find out how a balanced approached to multichannel marketing could benefit your brand – the customer’s agenda is just as important as Pharma’s and needs …
Brought to you by Blue Latitude Health