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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

E-detailing content wow factor in 2015

February 24, 2015 |  White Papers and Resources  |

Many companies are reporting that the iPad novelty has worn off and healthcare professionals are demanding more than just another animation presented on a mobile …

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Brought to you by  Anthill Agency 

How to confirm customer understanding in e-detailing

February 12, 2015 |  White Papers and Resources  |

Done right, e-detailing takes away the guesswork in your marketing.

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Brought to you by  Anthill Agency 

The storytelling method that works for e-detailing

February 6, 2015 |  White Papers and Resources  |

You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how …

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Brought to you by  Anthill Agency 

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

February 5, 2015 |  White Papers and Resources  |

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating …

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Brought to you by  Blue Latitude Health 

Webinar series: E-detailing content that works

February 4, 2015 |  White Papers and Resources  |

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the …

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Brought to you by  Anthill Agency 

Why e-detailing must give options to healthcare professionals

January 20, 2015 |  White Papers and Resources  |

We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing …

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Brought to you by  Anthill Agency 

Top 7 Trends in Pharma Marketing for 2015

January 12, 2015 |  White Papers and Resources  |

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the …

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Brought to you by  Blue Latitude Health 

10 Remapping the Market

November 14, 2014 |  White Papers and Resources  |

Does pharma’s global model need a shake up?

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Brought to you by  Havas Lynx 

09 Thinking Healthcare Wearables Strategy

November 3, 2014 |  White Papers and Resources  |

Function over fashion

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Brought to you by  Havas Lynx 

Exploring MINT: Part 4 – Turkey

October 9, 2014 |  White Papers and Resources  |

In the fourth and final of a series of posts focusing on each of the ‘MINT’ markets, I take an in-depth look at the opportunities …

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Brought to you by  Research Partnership 

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