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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Understanding the ‘adoption ladder’ in closed loop marketing

March 20, 2015 |  White Papers and Resources  |

Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at …

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Brought to you by  Anthill Agency 

Evolution of the wearable tech revolution

March 17, 2015 |  White Papers and Resources  |

Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.

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Brought to you by  Blue Latitude Health 

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Not all data is created equal

March 17, 2015 |  White Papers and Resources  |

Aurélie Pols from Mind Your Privacy has written this guest blog post on data privacy and security, and specifically the risks of HIPAA or PII …

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Brought to you by  Blue Latitude Health 

Webinar on-demand: The e-detailing wow factor in 2015

March 13, 2015 |  White Papers and Resources  |

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the …

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Brought to you by  Anthill Agency 

Use of biomarkers in marketing

March 12, 2015 |  White Papers and Resources  |

Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more …

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Brought to you by  Blue Latitude Health 

Build your e-detailing argumentation

March 5, 2015 |  White Papers and Resources  |

We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put …

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Brought to you by  Anthill Agency 

E-detailing content wow factor in 2015

February 24, 2015 |  White Papers and Resources  |

Many companies are reporting that the iPad novelty has worn off and healthcare professionals are demanding more than just another animation presented on a mobile …

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Brought to you by  Anthill Agency 

How to confirm customer understanding in e-detailing

February 12, 2015 |  White Papers and Resources  |

Done right, e-detailing takes away the guesswork in your marketing.

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Brought to you by  Anthill Agency 

The storytelling method that works for e-detailing

February 6, 2015 |  White Papers and Resources  |

You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how …

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Brought to you by  Anthill Agency 

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

February 5, 2015 |  White Papers and Resources  |

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating …

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Brought to you by  Blue Latitude Health 

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