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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

How good are your digital sales materials? Just ask these 5 questions

June 15, 2016 |  White Papers and Resources  |

Might your sales materials be stuck on step one of the digital technology journey? Consider these five questions to get your answer:

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Brought to you by  Anthill Agency 

Biosimilars – the Brexit of the pharmaceutical industry?

June 14, 2016 |  White Papers and Resources  |

In this article, Senior Consultant Jenna Earl explains what factors influence the uptake of biosimilars in the UK, comparing them to the same principles that …

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Brought to you by  Blue Latitude Health 

Why isn’t your segmentation working?

June 8, 2016 |  White Papers and Resources  |

How to develop an actionable segmentation for pharma and healthcare marketing that delivers real commercial value.

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Brought to you by  Blue Latitude Health 

Digital is different – why new marketing technologies require new ways of working

June 8, 2016 |  White Papers and Resources  |

Digital technology: don’t be afraid to demand more

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Brought to you by  Anthill Agency 

Creating a better new-to-brand patient experience

June 3, 2016 |  White Papers and Resources  |

By Robert MacMillan, VP of EHR and Innovation

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Brought to you by  Aptus Health 

Research Partnership appoints Director and Head of Business Analytics, North America

June 3, 2016 |  White Papers and Resources  |

Tom has been appointed a Director in our Philadelphia office. He has over 25 years’ experience in healthcare research and has an extensive background in …

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Brought to you by  Inizio 

Article: The Art of Storytelling in Pharma Market Research

June 3, 2016 |  White Papers and Resources  |

Published in PBIRG Perspective, May 2016, vol. 18 No.1, By Julie Denny, Marketing Director

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Brought to you by  Inizio 

Event: EphMRA Annual Conference 2016

June 3, 2016 |  White Papers and Resources  |

Frankfurt, Germany 21 – 23 June 2016

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Brought to you by  Inizio 

The challenges of conducting effective pharmaceutical market research in emerging markets

June 3, 2016 |  White Papers and Resources  |

Published in Quirk’s Marketing Research Review, April 2016, By Marc Yates, Director of Emerging Markets

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Brought to you by  Inizio 

Blog: Viewing facility research, re-imagined

June 3, 2016 |  White Papers and Resources  |

As technology has evolved, so too has the world of qualitative research

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Brought to you by  Inizio 

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