White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
FINDING OPPORTUNITIES IN YOUR DIGITAL MARKETING STRATEGY
November 6, 2024 | White Papers and Resources |
Digital marketing serves as a critical component within a successful omnichannel strategy, guaranteeing seamless experiences for healthcare professionals and patients across various online platforms. It …
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PLANNING SOCIAL MEDIA CAMPAIGNS – THE HEALTHCARE MARKETER’S GUIDE
July 29, 2024 | White Papers and Resources |
Social media channels are now a key part of how brands and audiences connect and communicate. Audiences are no longer passive recipients to brand messaging; …
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PUTTING RARE DISEASE UNDER THE MICROSCOPE: WHY A DEEPER UNDERSTANDING OF GENETICS COUNTS
May 21, 2024 | White Papers and Resources |
Our genetic makeup has a significant role in health and disease. In this blog, we will explore how well we understand the genetic components of …
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HOW TO TRANSFORM YOUR HEALTHCARE BRAND MARKETING FROM MULTI-CHANNEL TO OMNICHANNEL
October 2, 2023 | White Papers and Resources |
In a previous blog, we outlined the role of omnichannel in healthcare and the importance of personalised communications with the suggestion of using modular content …
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Going beyond the buzzword: omnichannel and healthcare marketing
July 7, 2023 | White Papers and Resources |
The concept of omnichannel often gets confused with multichannel, with many pharma companies believing they are operating omnichannel when in fact it is a multichannel …
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The ever-shifting landscape of health wearables
April 4, 2023 | White Papers and Resources |
Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that this could potentially have on …
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Diabetes management – should there be a ‘one-size fit all’ approach?
July 7, 2022 | White Papers and Resources |
For Diabetes Awareness Week 2022, we discussed diabetes as a chronic condition, and the increasing importance of home-based disease management.
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How whole genome sequencing is revolutionising the rare disease patient experience
June 10, 2022 | White Papers and Resources |
In this white paper, we discuss how whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in …
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Food Allergy – Is avoidance the only option?
May 12, 2022 | White Papers and Resources |
Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this …
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How marketers are balancing the changing trends in women’s health
April 1, 2022 | White Papers and Resources |
We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women …
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