White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Addressing the Mental Health Strain in Communications
October 24, 2025 | White Papers and Resources |
As stress and burnout rise across UK communications, Fox&Cat’s Under the Tree sessions—now evolved into Minds on Matters—show how structured, skills-based support can reduce pressure …
Brought to you by Fox&Cat
Putting the Best Minds on the Hardest Matters
October 24, 2025 | White Papers and Resources |
Mental wellbeing is a defining challenge in health communications. High workloads, constant connectivity and leadership gaps are driving widespread burnout, with serious impacts on creativity, …
Brought to you by Fox&Cat
Why Health Comms Teams Can’t Afford to Skip the Mid-Year Review
May 15, 2025 | White Papers and Resources |
New McKinsey and Gartner data show that organisations who regularly reset strategy can outperform peers by up to 60%. In fast-moving health communications, the mid-year …
Brought to you by Fox&Cat
Why Generic Pharma Companies Need a Comms Partner That Thinks & Works Like They Do
April 28, 2025 | White Papers and Resources |
Generics account for 81% of U.K. primary care prescriptions but just 28% of NHS medicines spending, delivering significant value under growing financial pressures. However, persistent …
Brought to you by Fox&Cat
Beyond The Hype: What AI Really Means For Health Communications
April 11, 2025 | White Papers and Resources |
While AI is reshaping frontline healthcare at pace—spotting cancers, triaging patients, and summarising records—its uptake in health communications remains tentative. Agencies are experimenting behind the …
Brought to you by Fox&Cat
From Noise to Impact: Why Simplicity Is The Health Communicator’s Most Powerful Tool
April 7, 2025 | White Papers and Resources |
Clear health communication has never been more critical, as shown by the 2025 surge in ADHD self-diagnoses in the UK, driven by misleading social media …
Brought to you by Fox&Cat
How brands can rise to meet consumers’ high self-care expectations
February 28, 2024 | White Papers and Resources |
With ‘The Great Deceleration’ – a move towards slow living, and a focus on improving mental wellbeing being two predicted trends this year, does this …
Brought to you by Fox&Cat
The speed of science and the pace of comms
March 30, 2023 | White Papers and Resources |
Pharma red tape slows comms but there is a solution, Paul Hutchings, founder of fox&cat, writes.
Brought to you by Fox&Cat
Humancomms for humancare?
March 27, 2023 | White Papers and Resources |
Paul Hutchings, founder of fox&cat, writes on the role of humour in healthcare comms: PharmaComms 2023
Brought to you by Fox&Cat
#Wellbeing Week: Let’s tackle pressure
October 13, 2022 | White Papers and Resources |
Hear from Paul Hutchings, founder of foxandcat.online, with tips and advice to help your comms team thrive under pressure
Brought to you by Fox&Cat