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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Corporate Equity Survey

October 6, 2017 |  White Papers and Resources  |

Our client’s senior management wanted to assess its company’s image amongst their key HCP stakeholders. The client wanted to measure familiarity and perceptions of the …

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Brought to you by  Inizio 

Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards

October 6, 2017 |  White Papers and Resources  |

MROCs and bulletin boards are growing in popularity because they offer specific benefits over or alongside more traditional methodologies – providing the opportunity to create …

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Brought to you by  Inizio 

Multi-channel Marketing Brand Planning Methodology

October 2, 2017 |  White Papers and Resources  |

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.

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Brought to you by  An agency called Owen 

Is your content good enough to power your multi-channel marketing?

October 2, 2017 |  White Papers and Resources  |

Content shock is the time when increasing volumes of content intersect our limited human capacity to consume it.

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Brought to you by  An agency called Owen 

The Periodic Table of Pharma Multi-channel Marketing

October 2, 2017 |  White Papers and Resources  |

Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed …

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Brought to you by  An agency called Owen 

Could hackers threaten your health?

September 29, 2017 |  White Papers and Resources  |

Increasing cyber threats mean medical device providers must now take security matters more seriously, writes our Say technology blogger.

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Brought to you by  Say Communications 

Hunt vs Hawking: We’ll call it a draw

September 28, 2017 |  White Papers and Resources  |

Who won the recent bout between Jeremy Hunt and Stephen Hawking? We’ll let you score the cards.

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Brought to you by  Life Healthcare Communications 

The changing face of medical communications over the past 15 years

September 28, 2017 |  White Papers and Resources  |

As Porterhouse Medical celebrates its 15 year anniversary, joint MD and founder, Brian Parsons reflects on the changes to the medical communications industry over the …

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Brought to you by  Porterhouse Medical Group 

Indians scalp cowboys in patent war

September 27, 2017 |  White Papers and Resources  |

An unlikely treaty between global pharma and native Americans

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Brought to you by  Life Healthcare Communications 

Perspective on biotech

September 26, 2017 |  White Papers and Resources  |

In this supplementary issue of Perspective, we reveal the emerging technologies taking the biotech world by storm and ask if the definition of a biotech …

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Brought to you by  Blue Latitude Health 

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