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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Internships: Growing the pool of recruitable talent, or cheap labour?

August 21, 2017 |  White Papers and Resources  |

Porterhouse Medical discusses the pros and cons of running internship programmes.

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Brought to you by  Porterhouse Medical Group 

Insights are our digital media bag

August 18, 2017 |  White Papers and Resources  |

Life at Four Health Media has been pretty busy this last 12 months. We have a new name (we were previously Four MSA), our team …

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Brought to you by  Four Agency Worldwide 

How to create a multi-channel marketing strategy and plan

August 17, 2017 |  White Papers and Resources  |

You know what it is and why you need one, now find out how to create a successful pharma multi-channel marketing strategy and plan

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Brought to you by  An agency called Owen 

Biosimilars: Getting the flock to market

August 17, 2017 |  White Papers and Resources  |

The biosimilars field is about to become very crowded. Here are some Life tips on how to stand out from the herd

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Brought to you by  Life Healthcare Communications 

Creative effectiveness: how to achieve tangible results

August 17, 2017 |  White Papers and Resources  |

Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in …

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Brought to you by  Blue Latitude Health 

Being social – harnessing the power of social media

August 14, 2017 |  White Papers and Resources  |

With around 2.8 billion people using social media today, it’s a powerful force – one that encompasses a broad spectrum of websites and applications. In addition …

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Brought to you by  Porterhouse Medical Group 

How to build an online medical information service that resonates with your customers

August 9, 2017 |  White Papers and Resources  |

Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Blue Latitude Health Associate Consultant Jiayi Chen gives you the inside scoop …

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Brought to you by  Blue Latitude Health 

You know more about your audience than you think

August 9, 2017 |  White Papers and Resources  |

Our Digital Lead, Richard Springham, discusses the untapped resources of your digital tools and how they hold the key to targeting your audiences.

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Brought to you by  Four Agency Worldwide 

How will the NHS’s new medicines savings drive affect pharma?

August 9, 2017 |  White Papers and Resources  |

Steve How and Sue Thomas, of Wilmington Healthcare, explore how pharma should engage with CCGs on prescribing saving targets

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Brought to you by  Wilmington Healthcare 

Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’

August 8, 2017 |  White Papers and Resources  |

Is your pharma brand using the marketing terms ‘pull & push’ correctly?

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Brought to you by  An agency called Owen 

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