White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Demystifying human-centred design: the application of iterative, human-centric approaches in global health market research
August 2, 2017 | White Papers and Resources |
One of the biggest buzz topics in the global health community over the last couple of years has been human-centred design, also referred to as …
Brought to you by Inizio
In the news: What will the UK’s recent general election result and ongoing Brexit negotiations mean for DfID funding for global health?
August 2, 2017 | White Papers and Resources |
The UK’s Department for International Development (DfID) was established in 1997 with a mandate to tackle world poverty. Since its inception, it has played a …
Brought to you by Inizio
Find your match in digital pharma marketing
August 2, 2017 | White Papers and Resources |
Our Digital Lead, Richard Springham, looks at how to apply matchmaking lessons from Tinder to your own digital marketing.
Brought to you by Four Agency Worldwide
The Pharma Multi-channel Marketing Maturity Model
July 24, 2017 | White Papers and Resources |
Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.
Brought to you by An agency called Owen
A Spotlight on Healthcare Communications Advocacy by Alastair Kent
July 24, 2017 | White Papers and Resources |
Earlier this year I received an email from Stefi Rucci asking me if I would mind if she nominated me for the Healthcare Advocate of …
Brought to you by Say Communications
Creativity in a complex landscape: a pharma perspective
July 21, 2017 | White Papers and Resources |
lue Latitude Health interviewed Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level for Janssen, to find out his view what an exceptional creative …
Brought to you by Blue Latitude Health
Creative effectiveness: international work that works
July 19, 2017 | White Papers and Resources |
Creative Director Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results.
Brought to you by Blue Latitude Health
Pharma Brand Strategy 2.0
July 18, 2017 | White Papers and Resources |
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product.
Brought to you by An agency called Owen
Seven ways that digital has changed pharma marketing
July 12, 2017 | White Papers and Resources |
We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. …
Brought to you by Anthill Agency
Key principles for developing brand and portfolio messaging
July 10, 2017 | White Papers and Resources |
Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.
Brought to you by Blue Latitude Health