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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Webcast

October 1, 2020 |  White Papers and Resources  |

Monitoring the impact of COVID-19 on the market access landscape

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Brought to you by  Inizio 

Covid-19 redefines rules of customer engagement

September 30, 2020 |  White Papers and Resources  |

Oli Hudson, Content Director at Wilmington Healthcare, explores how the pandemic has changed pharma’s relationship with HCPs

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Brought to you by  Wilmington Healthcare 

Ongoing Virtual Communication between MSLs and Physicians: a Customer Story

September 30, 2020 |  White Papers and Resources  |

Learn how one of our clients used the Impetus InSite Platform to connect their MSLs with regional groups of physicians.

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Brought to you by  Impetus Digital 

- PMLiVE

The concordance conundrum: understanding the complexities of behaviour change

September 30, 2020 |  White Papers and Resources  |

Understanding behaviour change looks at the six fundamental steps required to change human behaviour and discusses why HCPs need to start here if concordance is …

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Brought to you by  Page & Page Health 

- PMLiVE

The concordance conundrum: creating space for open dialogue

September 30, 2020 |  White Papers and Resources  |

Growing numbers of patients want a partnership model with their HCP, whereby both parties are equally involved in the decision-making process. This model has been …

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Brought to you by  Page & Page Health 

- PMLiVE

Responding to dynamic shifts in value communications

September 29, 2020 |  White Papers and Resources  |

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies.

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Brought to you by  OPEN Health 

The concordance conundrum: the tech divide

September 28, 2020 |  White Papers and Resources  |

COVID-19 resulted in the rapid adoption of virtual consultations; while they offer increased accessibility and convenience for some, are they really all they are cracked …

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Brought to you by  Page & Page Health 

Andrew Smith

Crisis? No problem!

September 24, 2020 |  White Papers and Resources  |

Issues planning & management for pharma spokespeople, by Andrew Smith

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Brought to you by  Havas Life London 

InSite Mapping™ – a Novel Tool for Insight-gathering and Patient Journey Mapping

September 18, 2020 |  White Papers and Resources  |

Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE.

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Brought to you by  Impetus Digital 

meaningful website metrics

Demonstrating the value of HCP self-serve portals

September 15, 2020 |  White Papers and Resources  |

Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.

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Brought to you by  EPG Health 

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