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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

A unique tool for turning data into brand strategy

January 3, 2019 |  White Papers and Resources  |

Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper …

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Brought to you by  Blue Latitude Health 

- PMLiVE

Positive disruption: getting to the bottom of big data

January 2, 2019 |  White Papers and Resources  |

BLH speaks to Nicole Huyghe, founder and Managing Director of data science consultancy Boobook, about the growing need from businesses for data-driven decision making.

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Brought to you by  Blue Latitude Health 

Highlights in haematologic malignancy from ASH 2018

December 20, 2018 |  White Papers and Resources  |

The ASH congress is the most comprehensive haematology event of the year, over 5000 abstracts covering new developments in malignant and non-malignant haematology were presented. …

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Brought to you by  Porterhouse Medical Group 

Navigating the antibiotic resistance crisis

December 13, 2018 |  White Papers and Resources  |

Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a …

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Brought to you by  Blue Latitude Health 

Report: Achieving launch excellence in the challenging healthcare markets of today

December 10, 2018 |  White Papers and Resources  |

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for …

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Brought to you by  Blue Latitude Health 

NHS medicines optimisation milestone

December 10, 2018 |  White Papers and Resources  |

Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry

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Brought to you by  Wilmington Healthcare 

What is blockchain and why should i care – Richard Springham

December 9, 2018 |  White Papers and Resources  |

Four Health – Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time …

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Brought to you by  Four Agency Worldwide 

- PMLiVE

Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?

December 6, 2018 |  White Papers and Resources  |

What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention …

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Brought to you by  Page & Page Health 

Personas: a top tool for personalising pharma marketing campaigns

December 6, 2018 |  White Papers and Resources  |

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Brought to you by  Blue Latitude Health 

What everyone forgets about good organisational change in pharma

December 6, 2018 |  White Papers and Resources  |

Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account.

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Brought to you by  Blue Latitude Health 

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