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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

How to account for different motivations in closed loop marketing

April 17, 2015 |  White Papers and Resources  |

While your CLM technology might be brand new, the communications strategy behind should be tried and tested. In fact one of the earliest exponents of …

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Brought to you by  Anthill Agency 

Turkey: Identifying the Growth Drivers

April 7, 2015 |  White Papers and Resources  |

Published in eye for pharma 3 April by Marc Yates

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Brought to you by  Inizio 

Article: The Patient Abroad

April 2, 2015 |  White Papers and Resources  |

Published in Medical Marketing & Media March 2015

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Brought to you by  Inizio 

A guide to measuring and tracking brand KPIs

April 2, 2015 |  White Papers and Resources  |

Dr Allison Fleetwood, Director of Therapy Watch, alongside Associate Director Jennifer Redfearn, recently delivered a workshop on measuring and tracking brand KPIs as part of …

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Brought to you by  Inizio 

Electronic medical records and doctor/patient communication

April 2, 2015 |  White Papers and Resources  |

View from the US: When I talk to family members or friends who are physicians these days, I hear a lot of complaints.

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Brought to you by  Inizio 

Statistics and bikinis – 2 men united

April 2, 2015 |  White Papers and Resources  |

I want to write today about 2 men that between them have reminded me of a fine line that we have to tread every time …

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Brought to you by  Inizio 

Eliminating Stigma: A consideration of the role the pharmaceutical industry can play

April 2, 2015 |  White Papers and Resources  |

My recent article in Medical Marketing & Media explored the importance of vaccine perceptions in a self-pay market and touched upon the issue of stigma, with the …

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Brought to you by  Inizio 

Fighting talk

April 2, 2015 |  White Papers and Resources  |

One thing that grasps my interest is how society has adopted military style language when talking about cancer

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Brought to you by  Inizio 

Is MINT the next BRIC?

April 2, 2015 |  White Papers and Resources  |

In 2001, British economist Jim O’Neill coined the now ubiquitous acronym ‘BRIC’, to stand for the four emerging economies of Brazil, Russia, India and China, …

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Brought to you by  Inizio 

The healthcare market research themes for 2014

April 2, 2015 |  White Papers and Resources  |

As we shake off our winter coats and prepare for what will hopefully be a long, hot summer, the 2014 themes for healthcare and market …

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Brought to you by  Inizio 

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