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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Webinar: Observational Research

March 27, 2015 |  White Papers and Resources  |

Presenting a window on the world of your customer

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Brought to you by  Inizio 

Webinar: The Brazil Conundrum

March 27, 2015 |  White Papers and Resources  |

Conducting research in one of the world’s largest pharma markets

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Brought to you by  Inizio 

Webinar: Demand calibration: What’s inside the black box?

March 27, 2015 |  White Papers and Resources  |

The process of demand calibration of preference share (down-weighting) is often a proprietary “black box” technique, which can mean that the client is unsure how …

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Brought to you by  Inizio 

Free Thinking: Behavioural economics

March 27, 2015 |  White Papers and Resources  |

Our Free Thinking white paper asks, does behavioural economic theory have a role to play in pharmaceutical market research?

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Brought to you by  Inizio 

Article: The Colombia Conundrum

March 27, 2015 |  White Papers and Resources  |

Published in eye for pharma 30 January by Marc Yates

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Brought to you by  Inizio 

Ageing in China: The Implications for Healthcare

March 27, 2015 |  White Papers and Resources  |

Published in eye for pharma 12 December by Marc Yates

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Brought to you by  Inizio 

5 years on from the Brazilian Generics Drugs Act, is there still an opportunity for branded originator drugs?

March 27, 2015 |  White Papers and Resources  |

Published in Eye for Pharma 10 November by Marc Yates

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Brought to you by  Inizio 

Webinar: The storytelling method that works for e-detailing

March 26, 2015 |  White Papers and Resources  |

If you can involve healthcare professionals in a story, they will be more open to your arguments.

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Brought to you by  Anthill Agency 

Understanding the ‘adoption ladder’ in closed loop marketing

March 20, 2015 |  White Papers and Resources  |

Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at …

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Brought to you by  Anthill Agency 

Evolution of the wearable tech revolution

March 17, 2015 |  White Papers and Resources  |

Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.

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Brought to you by  Blue Latitude Health 

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