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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

5 Healthcare Marketing Blunders | How To Avoid Them.

September 29, 2022 |  White Papers and Resources  |

Here are 5 healthcare marketing blunders and how best to avoid them.

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Brought to you by  The Good Ideas Group 

Design Trends We’ve Seen In 2022

September 29, 2022 |  White Papers and Resources  |

Our graphic designer Isla takes a deep dive into the graphic design trends we’ve seen in 2022 and what to expect throughout 2023 and beyond.

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Brought to you by  The Good Ideas Group 

The immunotherapy knowledge gap: keeping the patient at the heart of cancer treatment

September 28, 2022 |  White Papers and Resources  |

Advances in cancer treatment are frequent, but how much do we actually understand about these new treatments?

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Brought to you by  Say Communications 

Value is in the eye of the customer. Co-creation is a bridge to value.

September 27, 2022 |  White Papers and Resources  |

We conducted 16 hours of qualitative interviews with HCPs and Senior Pharma industry leaders in the UK, supported with in-depth industry scanning.  Our interviews reveal important …

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Brought to you by  nzyme 

Partnering with Patients and Caregivers in Clinical Research

September 26, 2022 |  White Papers and Resources  |

One definition of patient-centricity is “Putting the patient first in an open and sustained engagement of the patient to respectfully and compassionately achieve the best experience …

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Brought to you by  Impetus Digital 

Practical advice for Early Scientific Advice (ESA) in HTA submissions

September 26, 2022 |  White Papers and Resources  |

A step-by step guide on the benefits, processes, and key considerations involved in the Healthcare Technology Assessment (HTA) Early Scientific Advice (ESA) consultation as part …

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Brought to you by  Avalere Health 

How long should my healthcare video be?

September 21, 2022 |  White Papers and Resources  |

This week, Tim took a deeper look at a question we are asked almost daily; how long should my healthcare video be?

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Brought to you by  The Good Ideas Group 

Article: How behavioural economics can help you build better brand communications

September 15, 2022 |  White Papers and Resources  |

For pharma marketers, accelerating brand performance means maximizing return on investment. Your campaigns need to trigger the right emotions, and the right actions, in your …

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Brought to you by  Inizio 

Article: From KOLs to KOIs – How to identify and engage the new healthcare influencers

September 15, 2022 |  White Papers and Resources  |

Paul Reed and Basil Feilding investigate a new breed of KOLs with online influence and explain why pharma needs to join the conversation.

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Brought to you by  Inizio 

Pharmacogenomics supports and new era of precision medicine

September 13, 2022 |  White Papers and Resources  |

Advances in medical science are always working towards the same goals; to improve quality of life, and clinical and economic outcomes for patients, caregivers, and …

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Brought to you by  Page & Page Health 

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