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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

- PMLiVE

Insights From ISPOR 2025: R In Health Technology Assessment – Is It The Future?

June 3, 2025 |  White Papers and Resources  |

ISPOR’s annual meeting in Montreal this May was packed with opportunities to explore the latest trends, insights, and research in HEOR and market access. In …

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Brought to you by  Petauri Evidence 

Why healthcare communications needs creativity, now more than ever

May 23, 2025 |  White Papers and Resources  |

By Sally Robinson

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Brought to you by  Amiculum 

Physician talking to elderly patient

Motivations that matter: Understanding clinical trial participation to create better research

May 20, 2025 |  White Papers and Resources  |

Understanding why people join clinical trials is essential to improving recruitment and designing better research. Explores the diverse motivations driving participation — from altruism and …

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Brought to you by  Cuttsy + Cuttsy 

- PMLiVE

Why Health Comms Teams Can’t Afford to Skip the Mid-Year Review

May 15, 2025 |  White Papers and Resources  |

New McKinsey and Gartner data show that organisations who regularly reset strategy can outperform peers by up to 60%. In fast-moving health communications, the mid-year …

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Brought to you by  Fox&Cat 

Pharma Chatbots

Smarter, Compliant Engagement: Why Pharma is Warming Up to Chat-Based Solutions

May 14, 2025 |  White Papers and Resources  |

Pharma marketers are embracing chat-based tools to engage HCPs and patients faster, simplify PI sharing, and gain real-time insights — all while staying ABPI and …

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Brought to you by  Genetic Digital 

The (clinical) trials and tribulations of gene therapy – why meaningful patient engagement strategies matter

May 9, 2025 |  White Papers and Resources  |

By Sarah Mohamad and Lauren Coleman-Bennett

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Brought to you by  Amiculum 

- PMLiVE

Examining the health of the pharma: patient group relationship

May 6, 2025 |  White Papers and Resources  |

Explore the positive aspects and areas for improvement in the relationship between patient advocacy groups and pharma companies when participating in research, educational initiatives and …

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Brought to you by  Say Communications 

- PMLiVE

Data visualization: translating complex data into emotive storytelling

April 30, 2025 |  White Papers and Resources  |

By Ben Dean

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Brought to you by  Amiculum 

- PMLiVE

Five things to know when engaging Gen Z patients

April 29, 2025 |  White Papers and Resources  |

Learn more about Gen Z: who they are, where they can be reached and how they like to be engaged and find Say’s five tips …

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Brought to you by  Say Communications 

- PMLiVE

Why Generic Pharma Companies Need a Comms Partner That Thinks & Works Like They Do

April 28, 2025 |  White Papers and Resources  |

Generics account for 81% of U.K. primary care prescriptions but just 28% of NHS medicines spending, delivering significant value under growing financial pressures. However, persistent …

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Brought to you by  Fox&Cat 

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