Interview: Yoshihiko Hatanaka, CEO and president, Astellas
The president and CEO of Astellas Pharma tells Jacky Law how he intends to steer the company through the current economic downturn
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Section: Sales
Pillars of success in market access
The key to true market access success begins with corporate ownership…
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Proving value in uncertain times
Industry needs to be perceived as a contributor to healthcare solutions not just a cost
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How to win through integrating market access
Embedding and integrating market access strategies company-wide is key
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The role of systematic review in market access
Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?
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