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- PMLiVE

Accenture

- PMLiVE

UK considers greater self-regulation of pharmacies

And MHRA to review sanctions and penalties

- PMLiVE

Guide to gamification

How to execute digital: Using gaming as part of a pharma marketing campaign

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UK could allow patented drugs to be used in clinical trials

Government proposes update to Patents Act to restrict when companies can sue for infringement

- PMLiVE

Ruder Finn focuses on mHealth with new healthcare tech division

Will begin with a team of four led by Emma Sinden

Think differently about digital strategy

Why the change to digital communications means we need a different strategic approach

- PMLiVE

How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

- PMLiVE

Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

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UK doctors to face annual appraisals

Will need to show they are aware of new advances in medicine

- PMLiVE

Are you really listening or just waiting to speak?

A modern social listening programme can indentify people’s motivations and information needs

The problem with targeting a healthcare message

A well-designed digital experience should account for all the different ways in which people look for information

- PMLiVE

Engaging with HCP digital channels in the right way

Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?

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UK healthcare research gets £208m boost

Consortium including Roche Diagnostics and GE Healthcare among programmes to secure government funding

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