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European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. Among popular users, 35% of the...

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Transparency and accountability: tackling opacity and blame head-on

Delivering effective, code-compliant, transparent experiences and communications

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Transparency and accountability: tackling opacity and blame head-on

Let’s be honest, big pharma lacks trust and many love to hate it. Faceless corporations tainted by past own-goals, profiteering, cherry-picked data and spun claims - so goes the lazy...

Anthill Agency and Actando partnership to Transform Pharma’s Digital Skills

Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando's PharmAcademy.

Anthill Agency

Building trust in our industry

For the last 18 years the Edelman Trust Barometer has tracked levels of trust across the world in the four institutions of business, government, media and NGOs. During that time...

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What does ‘digital’ look like for global pharma Learning & Development?

We are a multi-device nation! And while I have fond memories of handwritten degree assignments, I do embrace the benefits that technology can bring - professionally, socially and developmentally. Yet,...

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We can be heroes

Is collaboration key?

Creating a successful global compliance programme

Meeting the challenges and finding solutions as multinationals seek to balance different priorities and needs

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Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

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Novartis launches remote clinical trial app

FocalView will allow patients to participate in ophthalmology trials

Brexit Means Brexit

The differential destinations of post-Brexit pharma

Segmentation, evolved

My research into the evolution of the life science industry reveals broad, sweeping trends, as I wrote about in previous PME articles such as “Selection Pressures” and “Explosive Evolution”. But...

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