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- PMLiVE

Canada

Are you providing the kind of content that affiliates want? 5 questions to answer.

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning core materials.

Anthill Agency

- PMLiVE

Adopting a creative IP approach towards biotech clusters

Why big pharma paradigm needs to change

How to provide affiliate-friendly content

To ensure that your core content gets used by affiliates, empowerment is key. Here are two simple strategies to achieve it.

Anthill Agency

Marketing excellence starts with benchmarking

Uncovering marketing strengths and weaknesses

Patient involvement in health technology assessment

Patients can improve the quality, relevance and value of HTA for all pharma stakeholders

The kind of data that affiliates want

The right kind of data builds affiliate support for international digital marketing.

Anthill Agency

- PMLiVE

Pharma is ‘getting lower returns on R&D’

And Deloitte says the number of drugs in late-stage trials tumbled by 16%

Amazon’s invasion

Jeff Bezos’ new move isn’t the problem you think it is - it’s worse

Brexit talks threaten supply of medical technologies

As concern grows that the outcome could undermine the regulatory framework

The big dilemma in international digital pharma marketing

How to get consistent international marketing while meeting local affiliates’ needs.

Anthill Agency

Digital transformation: What it means and how to get started

Digital transformation is one of those things that everyone seems to be talking about, yet no one really knows how to do it – or even what it is. So...

Anthill Agency

- PMLiVE

Stepping out

Securing behavioural change has become a global obsession that’s driving a step change in healthcare communications

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