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Europe

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Europe developing roadmap for mHealth use and acceptance

EU's MovingLife project is currently consulting on mHealth needs and requirements

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Market access webinar series begins with UK healthcare changes

Experts convene for first Sudler & Hennessey and Kantar Health online event

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COPD-asthma cases set to grow in Europe as people live longer

Study also highlights the respiratory burden the elderly will face

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Astellas Pharma Europe appoint new senior director, market access

Dr Susan Wood was previously senior brand director of the company’s pain management franchise 

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Interview: Deepak Khanna, ABPI

Collaboration, communication and an appropriate drug pricing scheme are key says ABPI president

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Pillars of success in market access

The key to true market access success begins with corporate ownership…

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Proving value in uncertain times

Industry needs to be perceived as a contributor to healthcare solutions not just a cost

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How to win through integrating market access

Embedding and integrating market access strategies company-wide is key

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The role of systematic review in market access

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world? 

UK reaffirms NHS access to NICE-approved drugs

Health Secretary makes pledge on same day Future Forum recommendations on NHS reform accepted

- PMLiVE

Interview: Ken Jones, Astellas Pharma Europe

The president and CEO of Astellas Pharma Europe talks to Liz Wells about beating the economic downturn and the experience of working for a Japanese company

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