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advertising

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

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Sweet emotion

Are we harnessing the full emotional power of brand creativity?

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UK marketing agency Purple opens Sao Paulo office

New location is the agency’s first in South America

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

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The Creative Floor Healthcare Awards finalists announced

11-London, Concentric and Havas Just are among those shortlisted

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Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

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Lost for words? Try picturing this… by Mark Spain and Sharon Ombler-Spain

The Two Visual Thinkers' blog about the benefits of recording information visually to engage and educate a variety of audiences.

Say Communications

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SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

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Business as usual

MHRA explains that its emphasis will remain firmly on vetting when it comes to pharma advertising

Publicis

Langland opens New York office

Marks the UK health advertising agency's first over-seas venture

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