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- PMLiVE

advertising

- PMLiVE

New FDA guidance for advertising

Clarifies circumstances when drug names need to be mentioned

- PMLiVE

New head for UK PR Council

PRCA appoints Lansons Communications’ CEO Tony Langham

- PMLiVE

How to say a thousand words

There’s no need to make it as complex as ‘gamification’  – just get visual in how you reach your audiences

- PMLiVE

Global mobile ad revenues soar as media is used more effectively

New IAB reports highlight huge upswing in financial revenues and that creative teams are starting to tap into potential of full screen and rich media

- PMLiVE

JWT Brazil devises superhero theme for paediatric oncology patients

Agency draws on Warner Bros characterisation to make treatment more child-friendly

- PMLiVE

Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

Advertising Association slams recent NGO healthcare lobbying

Chief executive Lefroy questions tactics of public health advocates

New marcomms agency opens in London’s Tech City

Couch is developing a client list from across pharma, private and public sectors

Industry body recommends flexibility while economic pressures continue

HCA report highlights opportunity during financial uncertainty

- PMLiVE

UK agrees comms strategy for potential flu pandemic

Publication draws lessons from 2009 swine flu pandemic

- PMLiVE

Burson-Marsteller appoint new EMEA health MD

Kate Hawker joins the agency from InforMed

- PMLiVE

Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

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