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Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

United Drug acquires Watermeadow Medical

Watermeadow will join a stable of medical communications agencies, including: iMed, QXV, Infusion and Insight, which operate under the InforMed Group umbrella

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Anatomy of your brand

In his feature Dissecting the anatomy of your brand, Kevin talks about ways to add value to your product. Now apply that thinking…

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7 steps to (briefing) heaven

Don't let your campaign get off to a false start. These seven steps will help you write a creative brief with clarity.

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Get the research model right

Read the three golden rules that can enhance your campaign’s research model. Written by a leading planning expert, turn now to this valuable, quick-glance advice on the use of methodologies.

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Create a brief that delivers

Eight important steps to ensure you produce a brief for your agency that contains all the important elements. Plus, your Instant Expert quick checklist to keep you on track.

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