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- PMLiVE

Agile Marketing

- PMLiVE

Adopting a creative IP approach towards biotech clusters

Why big pharma paradigm needs to change

How to provide affiliate-friendly content

To ensure that your core content gets used by affiliates, empowerment is key. Here are two simple strategies to achieve it.

Anthill Agency

Marketing excellence starts with benchmarking

Uncovering marketing strengths and weaknesses

The kind of data that affiliates want

The right kind of data builds affiliate support for international digital marketing.

Anthill Agency

- PMLiVE

Pharma is ‘getting lower returns on R&D’

And Deloitte says the number of drugs in late-stage trials tumbled by 16%

Amazon’s invasion

Jeff Bezos’ new move isn’t the problem you think it is - it’s worse

Evolve and thrive vs wait and wither

What is the future of your marketing function?

The big dilemma in international digital pharma marketing

How to get consistent international marketing while meeting local affiliates’ needs.

Anthill Agency

Digital transformation: What it means and how to get started

Digital transformation is one of those things that everyone seems to be talking about, yet no one really knows how to do it – or even what it is. So...

Anthill Agency

Perspective on biotech leaders

In the latest issue of Perspective magazine, seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data.

Blue Latitude Health

- PMLiVE

Stepping out

Securing behavioural change has become a global obsession that’s driving a step change in healthcare communications

- PMLiVE

The real-world data conundrum

How data is changing the healthcare industries

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