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- PMLiVE

Agile Marketing

- PMLiVE

Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

- PMLiVE

Asian patient groups give pharma above average marks for reputation

PatientView survey finds 49% believe sector has a good corporate reputation

- PMLiVE

Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

- PMLiVE

‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

17 In Search of the Invisible Army

The caregivers' story

Havas Lynx

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

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Germany’s pharma market set for stable growth

Annual growth of 4.9% expected over next four years

How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at...

Anthill Agency

- PMLiVE

The new science of content marketing

The role of big data and artificial intelligence  in marketing and advertising

Strategic planning: a state of flux

Challenging the state of the pharma industry

- PMLiVE

Japanese pharma pulls no punches with post-Brexit UK

Firm want reassurance from the UK on its future in science and innovation

Brexit: the facts (and the alternative facts)

How Brexit affects pharma

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