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- PMLiVE

Agile Marketing

- PMLiVE

Michael J Fox Foundation backs wearable device trial

Partners with chip manufacturer Intel and Cynapsus Therapeutics on Parkinson's study

12 Connected Health

Seizing the opportunities in a new era of care

Havas Lynx

- PMLiVE

Strategic planning in pharma and avoiding frog soup

Formulating the recipe for a successful strategic plan

Infographic: North Asia

An overview of the five most-commonly researched, largest pharma markets in North Asia.

Research Partnership

- PMLiVE

Pfizer and Flynn accused of overcharging for epilepsy drug

UK watchdog investigating the firms over the millions of pounds spent on Epanutin

- PMLiVE

Jobs to do

Identifying opportunities and taking advantage of them

- PMLiVE

Who is the marketer of the future?

How to prepare for biopharma marketing in 2020 and beyond

- PMLiVE

Telling tales

Storytelling in the world of medical communications

- PMLiVE

Engagement strategies

The customer journey and aligning value-based content

Use of biomarkers in marketing

Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more about into 2015.

Blue Latitude Health

How to confirm customer understanding in e-detailing

Done right, e-detailing takes away the guesswork in your marketing.

Anthill Agency

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating reimbursement contracts with pharma companies.

Blue Latitude Health

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