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- PMLiVE

Ambulance

- PMLiVE

Revolutionising how healthcare is delivered

The big technology shift sweeping the global connection of healthcare

Nobody knew healthcare was so complicated

short term and long term solutions

The great schism

Technological advances in our industry are about to exacerbate societal inequality

- PMLiVE

The cultural construction of illness

Why understanding this concept is  essential for pharmaceutical marketers

- PMLiVE

Patient disengagement

Understanding the why

- PMLiVE

The patient’s world is ‘messy’

And therein lies the value for pharma

Price matters

But so does innovation

- PMLiVE

After failing to repeal Obamacare, Trump tries another tack

US president signs executive order encouraging cheaper policies with fewer benefits

- PMLiVE

Attracting doctors to low-demand specialties

A role for industry?

The conundrum of screening

The problem with the tests

Tightening medical device safety

European legislators seek to reduce patient exposure to safety risks

- PMLiVE

The focus of global healthcare communication

Exploring marketing strategies

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