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- PMLiVE

Ambulance

Loss aversion

Healthcare's most important behavioural lesson

- PMLiVE

Massive uncertainty is the new norm

How to make it work for your company

- PMLiVE

Mobile health and patient outcomes

Putting the humanity back into patient care

- PMLiVE

Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

- PMLiVE

Healthcare Heroes

The people behind the curtain

- PMLiVE

Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

- PMLiVE

‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

17 In Search of the Invisible Army

The caregivers' story

Havas Lynx

So, you want Uber to take you to the hospital?

Why using ride-sharing services in place of ambulance services is a bad idea

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

Rare diseases: meeting the challenge

Problems with regulating orphan drugs

- PMLiVE

The false economy of following the leader

How can companies in the sector shake things up?

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