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Aurora launches marketing and engagement framework

Comms agency aims to help optimise pharma firms optimise their efforts

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Sanofi appoints ‘chief patient officer’

Dr Anne Beal will lead pharma company’s efforts to improve its focus on patients

China: Engagement strategies

As China grows apace, digital is increasingly being used to engage both customers and patients

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GSK’s Tim Brooks joins Creative Leap

Brooks will take responsibility for strategy development, while also supporting specific client relationships and projects.  

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