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- PMLiVE

Apple

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Huntsworth acquires The Creative Engagement agencies

The healthcare group adds WRG, The Moment and Just Communicate to its roster

- PMLiVE

The Owen Group launches healthcare agency

New firm Owen's services will include marketing, branding, events and strategy,

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Your doctor has no time to see you now

Changing the way HCPs connect with each other to positively impact the fraying patient-doctor relationship

Loss aversion

Healthcare's most important behavioural lesson

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Massive uncertainty is the new norm

How to make it work for your company

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Mobile health and patient outcomes

Putting the humanity back into patient care

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Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

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Healthcare Heroes

The people behind the curtain

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Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

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‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

17 In Search of the Invisible Army

The caregivers' story

Havas Lynx

So, you want Uber to take you to the hospital?

Why using ride-sharing services in place of ambulance services is a bad idea

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