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apps

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Adapting to the digital consumer

The trends affecting all segments of the wider healthcare ecosystem

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Pragmatic digital health

Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

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Health apps won’t change behaviour, says professor

New op-ed argues that many applications have not been tested or approved by a regulator

Evolution of the wearable tech revolution

Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.

Blue Latitude Health

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Medelinked app available for Android

Smartphone users can now access and share medical history from their device

Take the Multichannel Health Check

Complete the Multichannel Health Check to find out what type of marketer you are and receive expert advice on how to get to the next step.

Blue Latitude Health

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Apple’s HealthKit-enabled apps delayed by bug

May take two weeks to fix new software

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Drug apps should be reviewed by pharmacists

EAHP advises that any app linked to the use of medicines must have regulatory oversight to ensure safety

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Genetic Digital launches new app offering

Genetic Apps will develop tools for HCPs, patients and sports enthusiasts

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Rx insights using mobile technology

Harnessing the strengths of mobile research in pharma

Healthcare industry apps

App fever seems to have gripped the healthcare industry, but should product managers feel somehow out-of-touch if they don’t have a phone app in development?

Vivus launches weight loss app to swell Qsymia sales

iPhone and Android Q and Me app backed up with patient support programme

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