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- PMLiVE

Aptus Health

Healthcare marketing compliance in the UK – prevention beats cure

UK's MHRA gives its views on rep training, pharma advertising and social media

- PMLiVE

Comms agencies “intend to do right” by Wikipedia

Ogilvy & Mather, FleishmanHillard, Weber Shandwick and more sign statement on online encyclopaedia

Driving adherence through improved user experience

User experience is one of the main buzzwords in digital communications. And adherence is healthcare’s eternal ambition. But are they linked?

FDA shares new #socialmedia guidance

Latest recommendations cover Twitter, paid search links and correcting misinformation

- PMLiVE

Sanofi US takes to Pinterest for more visual sharing

Adds the online pin board to its social media toolkit

- PMLiVE

Boehringer launches ASCO blog to talk about lung cancer

Not Just One Disease set to cover a range of topics, including the patient journey

- PMLiVE

Number of healthcare professionals on Twitter tops 75,000

Doctors, nurses, pharmacists and consultants posting more than 152,000 tweets a day

- PMLiVE

Sanofi takes to Twitter to support Spanish pharmacy portal

Says new account on the social network will help support community pharmacists

Pharma social media

Pharma must step up monitoring of social media

New service intends to help keep track of online patient communications

- PMLiVE

Selfie campaign boosts cancer funds

Raises more than £8m for cancer charities

European elections – EFPIA launches social media campaign

Calls for integrated life sciences strategy for the EU

- PMLiVE

Sanofi launches online community for midwives

Connecting Midwives follows in the footsteps of the company's Connecting Nurses community

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