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- PMLiVE

Aptus Health

- PMLiVE

How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

- PMLiVE

Novartis adds Facebook personalisation to sight campaign

Features the viewer's own pictures from the social network

The social world of serendipity

Going beyond ‘fishing where the fish are’

- PMLiVE

‘Biomedical Facebook’ launches to speed up cancer research

Europe's Granatum.org aims to connect pharma, academia and other research bodies

What brings patients to pharma websites?

US survey finds doctor recommendations are key for industry site traffic

- PMLiVE

Novartis takes breast cancer campaign to Pinterest

Expands ongoing digital awareness efforts for advanced breast cancer

- PMLiVE

Havas Lynx creates new med ed and scientific exchange agency

Will be known as Havas Lynx Medical

- PMLiVE

How is pharma using Twitter in 2013?

PMLiVE’s Pharma Social Media Directory is expanded as part of a refresh to the Digital Handbook

- PMLiVE

Comment: AstraZeneca’s branded approach to YouTube

Company takes the path less travelled for pharma social media initiatives

- PMLiVE

Change the conversation in healthcare PR

How should healthcare public relations adapt to today’s integrated, social, multimedia, fast-paced, global environment?

Novartis sponsors rare disease patient community

Backs site for patients affected by pancreatic neuroendocrine tumours (PNET)

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