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    • assessing ideas

    Why healthcare communications needs creativity, now more than ever

    By Sally Robinson

    Amiculum

    Health advertising

    The key to HCP engagement: 5 Tips for pharma marketers

    Did you know that in 2023 in the US, the pharma industry spent approximately USD 15.84 billion on digital advertising? The US healthcare industry is expected to grow to 29.2...

    Wiley

    - PMLiVE

    King’s College London and 11 London collaborate on health psychology

    We’re delighted to announce that we are working in partnership with the Health Psychology department at King's College London. Professor Rona Moss-Morris is working with the agency on a shared...

    11 London

    Healthcare professionals seek independent medical education (IME)

    The evolving healthcare advertising landscape

    Industry experts share their insights on the emerging trends in healthcare advertising

    Wiley

    Matt Hunt

    How we’re making AI a part of life at 11 London

    This article talks about how AI is being used more in advertising, showing how it can change the way things are done from planning out strategies to coming up with...

    11 London

    - PMLiVE

    What constitutes a great creative brief?

    We asked, you answered, and the results are in… what really does go into a great creative brief?

    Page & Page Health

    Create Health's latest recruits gathered in the agency's Bristol studio

    Healthcare marketing agency Create Health continues to grow

    Eight new recruits, including Business Development Director, Marketing Manager and Medical Writer join Create Health.

    Create Health

    - PMLiVE

    Inspiring researchers to find the impossible with a next generation solution

    Though BD is very well known within the immunology and flowcytometry space, there is low awareness that BD is the only brand with a true multiomics offering. BD wanted to...

    Create Health

    - PMLiVE

    The Seven Year Switch

    7 years ago this month, no-one had heard of Covid 19 – let alone PCR tests. The UK was in the EU, Donald Trump was only really known for being...

    11 London

    - PMLiVE

    We Need To Talk About We Don’t Talk About Bruno

    Tim explores how if we only fixate on giving people what they like, we’ll miss the chance to give them what they don’t know they love yet.

    The Good Ideas Group

    - PMLiVE

    Healthcare creatives need to be more like Bryson

    By James Mayfield

    - PMLiVE

    How should healthcare harness creativity?

    By Rob Gale

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